About us

Our story.
Kuala Lupmur was born from a desire for thoughtful, family-friendly products that complement design-conscious interiors.
we are committed to creating uncomplicated, useful essentials for junior life that nurture the imagination and encourage play without forsaking a stylish sensibility suited to grown-up environments. we launched with our boom boom play mats, and in december 2020 released jnr.play – a collection of soft play-shapes lovingly made in melbourne, australia.
playtime. mealtime. anytime. we design for tots but appeal to a contemporary aesthetic with uncompromising detail and durable, premium textiles. forget one hit wonders, we’re in it for the long haul.
designed in australia, and available exclusively online, jnr.life was founded by nicole davis and ashleigh pyke in 2018.
we don’t want to play hide and seek. jnr.life pieces are proud to be on display.

Product philosophy.
Kuala Lupmur was born from a desire for thoughtful, family-friendly products that complement design-conscious interiors.
we are committed to creating uncomplicated, useful essentials for junior life that nurture the imagination and encourage play without forsaking a stylish sensibility suited to grown-up environments. we launched with our boom boom play mats, and in december 2020 released jnr.play – a collection of soft play-shapes lovingly made in melbourne, australia.
playtime. mealtime. anytime. we design for tots but appeal to a contemporary aesthetic with uncompromising detail and durable, premium textiles. forget one hit wonders, we’re in it for the long haul.
designed in australia, and available exclusively online, jnr.life was founded by nicole davis and ashleigh pyke in 2018.
we don’t want to play hide and seek. jnr.life pieces are proud to be on display.
We’ve got gifting, wrapped up.
we don’t believe in quick fixes for our children. our vision for the future is rooted in the belief that beautifully constructed, formative play pieces should be made to last, respect the local community, and world we live in.

We care.
we source & use non-toxic, junior-safe materials

We love local.
we source & use non-toxic, junior-safe materials

We believe.
we source & use non-toxic, junior-safe materials

We support.
we source & use non-toxic, junior-safe materials